Turn Gen Z Gamers
Into Your Next High-Value Players
AffMeta bridges the gap between free-to-play gaming culture and responsible iGaming. We create a safer, smarter onboarding path for the digital-native generation.
Responsible Gaming Is Our Foundation
Unlike traditional affiliate marketing, AffMeta puts player welfare first. Our free-to-play onboarding model ensures players are educated, confident, and in control before they ever encounter real-money gaming.
Age Verification
Rigorous age-gating ensures only 18+ users access gaming content. Multi-layer verification at registration.
Behavioral Monitoring
AI-powered systems detect problematic patterns early and trigger responsible gaming interventions.
Self-Exclusion Tools
Players can set deposit limits, session timers, or self-exclude at any time. Full control, always.
Education First
Free-to-play environment teaches game mechanics without financial risk. Learn before you earn.
Risk Assessment
Every player receives a risk score. High-risk users get additional safeguards and support resources.
Regulatory Compliance
Fully compliant with MGA, UKGC, and Curacao regulations. Regular audits ensure ongoing adherence.
How It Works for Operators
From sign-up to first conversion in as little as 48 hours. Here's the operator onboarding flow.
Sign Up & Onboard
Configure Campaigns
Go Live
Track & Optimize
Sign Up & Onboard
Create your operator account in minutes. Our team guides you through the integration process.
- Complete operator verification
- Set up your brand profile
- Define target audience segments
- Configure compliance settings
Configure Campaigns
Set up your promotional offers, select game categories, and define your ideal player profile.
- Upload promotional creatives
- Set budget and bidding strategy
- Choose game category targeting
- Define geo and demographic filters
Go Live
Your promotions are showcased to matched Gen Z players within our free-to-play ecosystem.
- AI matches players to your offers
- Promotions appear in-game and on feeds
- Players engage at their own pace
- Responsible gaming safeguards active
Track & Optimize
Monitor real-time performance analytics and optimize campaigns for maximum ROI.
- Real-time conversion dashboards
- Player LTV tracking
- A/B test promotional variants
- Automated bid optimization
Trusted by Leading Operators
See how iGaming operators are transforming their Gen Z acquisition with AffMeta
Choose Your Growth Plan
Flexible pricing designed for operators of all sizes. Start free, scale as you grow.
Starter
Perfect for operators looking to test the waters.
- Up to 1,000 monthly impressions
- Basic player segmentation
- Standard promotional slots
- Email support
- Basic analytics dashboard
- Single campaign
Growth
For operators ready to scale seriously.
- Up to 50,000 monthly impressions
- Advanced AI segmentation
- Premium promotional placements
- Priority support + Slack
- Full analytics suite
- Unlimited campaigns
- A/B testing tools
- Custom audience targeting
Enterprise
Tailored solutions for large-scale operators.
- Unlimited impressions
- Custom ML audience models
- Exclusive promotional real estate
- Dedicated account manager
- White-label integrations
- Unlimited campaigns
- Custom API access
- Revenue share models
Frequently Asked Questions
Everything you need to know about partnering with AffMeta
AffMeta is a free-to-play gaming platform designed to onboard Gen Z players into the iGaming ecosystem responsibly. Players engage with casino-style games in a zero-risk environment, earn XP, and when ready, are matched with relevant operator promotions based on their preferences and behavior.
Traditional affiliates send cold traffic directly to operators. AffMeta warms up players through free-to- play engagement, educates them about game mechanics, and uses AI-powered segmentation to match them with the right operator. This results in 3.2x higher LTV and 60% lower CPA compared to traditional channels.
We work with online casinos, sportsbooks, esports betting platforms, and crypto gaming operators. Any licensed iGaming operator looking to acquire Gen Z players through responsible channels can benefit from our platform.
Most operators are live within 48-72 hours. Our onboarding process includes account setup, brand profile configuration, campaign creation, and compliance verification. Our dedicated support team guides you through every step.
Absolutely. AffMeta is built compliance-first. We support MGA, UKGC, Curaçao, and other major jurisdictions. Our platform includes age verification, geo-fencing, self-exclusion tools, and regular third- party audits.
We offer flexible pricing including CPA (cost per acquisition), revenue share, and hybrid models. Our Starter plan is free with limited impressions, Growth plan starts at $2,499/month, and Enterprise plans are custom-tailored to your needs.
Yes. Our analytics dashboard provides full-funnel visibility — from first impression to FTD and beyond. Track player LTV, retention rates, deposit frequency, and ROI across all your campaigns in real-time.
We offer 500+ free-to-play titles across slots, crash games, table games, dice, and casual games. All games are provided by leading providers like Spribe, BGaming, Evolution, Pragmatic Play, and more.